Clear, concise communications and effective performance go hand in hand. Whether you are seeking to promote organizational change or strengthen customer connections, you need to convey your key messages in a clear, compelling manner.
At the Chatfield Group, we have helped dozens of industry leaders communicate with employees, shareholders, customers and other key constituents. These activities have ranged from newsletters to business magazines and professional journals, from high-impact marketing brochures to annual reports and fully-functioning websites, from media relations to spokesperson training, from in-depth articles and white papers to annual business conferences. In addition, we are often asked to produce tailored communications in direct support of organizational change.
Corporate CommunicationsAs corporate executives and management consultants, members of the Chatfield Group have distinguished themselves as guest speakers at national conferences and as coaches to clients making such presentations. We have managed national meetings involving hundreds of attendees, written speeches for leading corporate executives, and developed high-profile presentations in support of marketing, corporate communications, and investor relations objectives.
Our consultants have edited award-winning national publications, served as marketing directors for major business publishers, and as judges for regional and national contests for publishing excellence. Our capabilities include virtually every aspect of design, editorial direction, publishing, and publication management.
Thought LeadershipMajor industry reports and position papers are a central focus of the Chatfield Group, which has worked with many of the world’s leading professional services firms to create compelling points of view. With this background, we are uniquely qualified to develop authoritative articles, white papers, industry reports and monographs to position individuals, practices, companies and organizations as thought leaders.
Supporting Organizational ChangeConsistent messaging also helps to inform and persuade key stakeholders, encourage desired behavioral change, and address areas of resistance. Effective messaging also helps to build acceptance and readiness for new systems and organizational structures, a key factor in the success of major ERP rollouts.
For your communications efforts to succeed, you need to know how your key stakeholders and target audiences are responding to various communications. Chatfield consultants can check to see if your key messages are being interpreted correctly and clarify your messages, as needed.
For more information about how The Chatfield Group helps clients optimize their communications, please see our case studies.